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Marketing Fundamentals
This course provides an introduction to the core concepts and principles of marketing. Students will learn how to develop and execute effective marketing strategies that can help businesses achieve their objectives. The course covers key topics such as market research, segmentation, targeting, positioning, the marketing mix, and marketing communications.
What's included?
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Unique learning paths in Marketing
By the end of this course, students will have a solid understanding of the fundamentals of marketing and be able to apply their knowledge to develop effective marketing strategies for businesses in a variety of industries. -
Video conferencing & Live Class Discussions
A combination of instructional videos, guest speakers, and class discussions can be a powerful tool in enhancing the learning experience and promoting student engagement and understanding. -
Hands-on Experience & Internships
Collaborate with your peers and participate in an (optional) paid internship to build your confidence, portfolio, and networking opportunities.